5 Things Frank Lloyd Wright Can Teach Us About Blogging

Over pizza and beer with my husband the other night, the subject of blogging having a lot in common with architecture came up. My husband (BS Arch.) had some good insights on their similarities.

1.  A SENSE OF PLACE
A good architect creates a sense of space/place. A conscientious architect figures out the needs and desires of the client and implements them into her design. Conscientious bloggers ask their readers ‘What do you struggle with?’ and ‘What is your biggest problem and how can I help you with that problem?’

2.  ARCHITECTS ARE LIKE METHOD ACTORS
Good architects approach every project like a method actor.

“Method actors immerse themselves in their characters to the extent that they continue to portray them even offstage or off-camera for the duration of a project.” (Wikipedia).

Like the actor becoming fully immersed in the character, It’s about the client’s wants–not the architect’s–or blogger’s. By digging deep into the soul of its readers, a blogger makes it his ‘project’ to get to the heart of their deepest wants, desires and needs.

3.  A BRAND THEY CAN RECOGNIZE, IDENTIFY WITH AND BELIEVE IN.
People are drawn to architects likewise the way readers are drawn to bloggers who ‘believe what they believe.” (S.S.) Whether it be I.M. Pei, Frank Lloyd Wright., Eileen Gray, or whomever, people can recognize and identify with a certain architect in a similar way that a readers feel certain bloggers speak to them.

4.  ARCHITECTS ARE GOOD LISTENERS
Good  architects listen to what their clients want and give it to them! Not everyone wants their house to look like a theme park–then again some do!

Whatever the space is that a client desires, it has to speak to them in a particular and unique way. Audiences react the same way to particular bloggers. And, a good blogger is paying attention to what readers respond to the most.

5.  SURPRISE ME!
Good architects over-deliver on expectations. They go the extra mile to make a client happy with great design and surprising results that get the architect referrals for new clients.

A good blogger delivers quality content to their readers and does it consistently to keep readers-not only coming back but sharing that content with others as well.

Whether blogging or designing blueprints, both bloggers and architects control their space.

It doesn’t matter whether you’re speaking to an audience of one or one thousand, creating a ‘space’ that people look forward to coming home to help architects and bloggers win friends and influence people.

{Frank Lloyd Wright’s famous Fallingwaters house}

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jean


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